橘子洲头挂起红灯笼，街头年货摊摆上湘茶腊肉——长沙的年味儿一浓，企业老板们的“包装功课”就提上了日程。聊起“长沙十大包装厂”，行业清单能列一长串，但要论“把湘味、湘韵装进盒子里”，有一家20+年的老厂，早成了本地企业的“默契之选”——长沙彩雅印刷包装厂。
别以为“十大厂”就等于“合拍”。不少老板踩过坑：找外地厂做湘茶包装，印的“岳麓山”纹样像eneric山水画；找小作坊做文创礼盒，颜色跑偏得像“冒牌货”；找流水线大厂，说“要体现老长沙烟火气”，对方却一脸茫然。
彩雅的不一样，藏在“懂长沙”里。上周，做安化黑茶的李姐来订新年礼盒，一进门就说：“同行说你家能把‘长沙味’印进盒子，我特意从雨花区开车过来。”她之前找过连锁包装厂，做的茶盒全是通用山水图，摆进茶店根本没辨识度，眼看新年订货季要到，急得睡不着。
我们带她逛300平展厅，直接指向一组“星城雅韵”系列样品：盒身用浅灰卡纸，烫银勾勒橘子洲轮廓，开盖处藏着一行小字“一盏湘茶，半城烟火”——李姐当场眼睛亮了。设计团队没让她等，拿平板把她的茶品牌Logo和岳麓书院飞檐结合，1小时就出了3套草图，连茶饼内托的弧度都按她的茶饼尺寸调好了。
“200套能做吗？我之前问的厂都要500套起订。”李姐有点犹豫。我们拍着胸脯说：“长沙本地厂哪有那么多规矩，100套都接，还能给你留着生产线应急。”报完价她更意外：含烫银工艺+磁吸开盖的礼盒，一套才22块，比她之前问的厂省了近10块。
彩雅能在长沙包装圈站稳，靠的不是“十大厂”的名头，是20+年磨出来的“本地基因”：
? 懂本地货的“脾气”：做湘味零食包装，知道要耐运输；做湘茶礼盒，清楚要防受潮；做文创周边，明白要显质感，比外地厂少走“试错弯路”。
? 懂长沙的“韵味”：设计师全是本地培养的，能把太平街青瓦、白沙古井这些元素揉进设计，去年给文创公司做的“长沙记忆”礼盒，还成了网红伴手礼。
? 懂本地老板的“节奏”：2天出样、7天出货，长沙城区上门送样，连宁乡、浏阳都能当天到货。去年小年，开福区文创店临时加订150套，我们3天就赶完，没耽误他们的跨年销售。
20+年里，从太平街的文创小店到马栏山的传媒公司，从连锁茶企到本地超市，近1800家长沙企业成了回头客。有老板说：“找彩雅做包装，不用费劲解释‘长沙味’，他们一出手就对味，这比‘十大厂’的名头靠谱多了。”
今年新年，如果你在长沙做企业，想让包装既有品质又有“本地魂”，别再死盯“十大厂”名单。来彩雅的5000平厂房看看，摸一摸机器印出的细腻纹路，和懂长沙的设计师聊一聊——20+年的本地老厂，不会让你的新年包装“掉链子”。
新年定制热线：177-7316-1209（微信同号）
地址：长沙市岳麓区兴工国际产业园17栋
Top 10 Packaging Factories in Changsha: How Many Do You Know?
Red lanterns hang at Orange Island Head (a famous scenic spot in Changsha), and Hunan-style tea and preserved meat fill the New Year stalls on the streets—as the New Year atmosphere thickens in Changsha, business owners start focusing on their packaging plans. When talking about the "top 10 packaging factories in Changsha", industry lists can be long, but when it comes to "infusing Hunan’s flavor and charm into gift boxes", there’s a 20+-year-old factory that’s long been the "tacit choice" for local enterprises—Changsha Caiya Printing & Packaging Factory.
Don’t assume "top ten factories" automatically mean "a perfect fit". Many bosses have had bad experiences: an out-of-province factory printed "Yuelu Mountain" (a landmark in Changsha) patterns on Hunan tea packaging that looked like generic landscape paintings; a small workshop made cultural and creative gift boxes with distorted colors, looking like fakes; a large assembly-line factory stared blankly when told "we need to reflect the warmth of old Changsha’s daily life".
Caiya’s uniqueness lies in its "understanding of Changsha". Last week, Ms. Li, who sells Anhua Dark Tea (a famous Hunan specialty tea), came to order New Year gift boxes. She said as soon as she walked in, "My peers told me your factory can print ‘Changsha flavor’ into boxes—I drove all the way from Yuhua District just for this." She had worked with a chain packaging factory before, but the tea boxes they made were all generic landscape designs, lacking uniqueness in her tea shop. With the New Year order season approaching, she was so anxious she couldn’t sleep.
We showed her around our 300-square-meter exhibition hall and pointed directly to a sample series called "Elegance of Star City" (Star City is Changsha’s nickname): light gray cardboard boxes with silver-stamped outlines of Orange Island Head, and a small line of text inside the lid—"A cup of Hunan tea, half the warmth of the city"—her eyes lit up immediately. Our design team didn’t keep her waiting; they combined her tea brand logo with the eaves of Yuelu Academy (a renowned ancient academic institution in Changsha) on a tablet, and produced 3 sketches in an hour. They even adjusted the curvature of the tea cake inner tray to match her tea cake size.
"Can you take an order of 200 boxes? The other factories I asked required a minimum of 500 boxes." Ms. Li hesitated. We assured her confidently: "Local factories in Changsha don’t have such rigid rules—we even accept orders of 100 boxes, and we’ll reserve a production line for you in case of emergencies." She was even more surprised when she heard the price: the gift box with silver stamping and magnetic lid only cost ￥22 each, nearly ￥10 cheaper than the other factories she’d inquired with.
Caiya’s success in Changsha’s packaging industry doesn’t rely on the title of "top ten factories", but on its "local genes" honed over 20+ years:
? Understanding local products: For Hunan-style snack packaging, we know it needs to be durable for transportation; for Hunan tea gift boxes, we’re aware of the moisture-proof requirement; for cultural and creative products, we understand the need for premium texture—saving more trial-and-error trouble than out-of-province factories.
? Capturing Changsha’s charm: Our designers are all locally trained, skilled at integrating elements like Taiping Street’s green tiles and Baisha Ancient Well (a historic site in Changsha) into designs. The "Changsha Memories" gift boxes we made for a cultural and creative company last year even became popular souvenirs.
? Matching local bosses’ schedules: Samples ready in 2 days, bulk delivery in 7 days. We offer door-to-door sample delivery in Changsha’s urban area, and even deliver to Ningxiang and Liuyang (counties under Changsha) the same day. Last year, on the 23rd day of the 12th lunar month, a cultural and creative store in Kaifu District urgently added 150 boxes to their order—we finished production in 3 days, without delaying their New Year’s Eve sales.
Over 20 years, nearly 1,800 Changsha enterprises have become repeat customers—from cultural and creative shops on Taiping Street to media companies in Malanshan (a media industrial park in Changsha), from chain tea enterprises to local supermarkets. A boss said, "When working with Caiya, you don’t have to struggle to explain ‘Changsha flavor’—they get it right at the first try, which is more reliable than the title of ‘top ten factories’."
This New Year, if you run a business in Changsha and want your packaging to have both quality and "local soul", stop fixating on the "top ten factories" list. Visit Caiya’s 5,000-square-meter workshop—feel the delicate texture printed by our machines and chat with our Changsha-savvy designers. This 20+-year-old local factory won’t let your New Year packaging let you down.
New Year Customization Hotline: 177-7316-1209 (WeChat available) Address: Building 17, Xinggong International Industrial Park, Yuelu District, Changsha City